Significant Infrastructure and Maintenance Savings
The Brickstream 3D+ provides traffic counting, labor optimization, and in-store analytics as well as Wi-Fi device detection that can feed metrics for new vs. repeat customer as well as loyalty program and incentive data.
UNIVERSAL DATA CAPTURE IN ONE DEVICE
Leveraging Brickstream 3D device technology, Brickstream 3D+ adds the capture of Wi-Fi device information and also integrates Bluetooth Low Energy (BLE) Beacon technology, that, until now, required multiple dedicated devices. Used autonomously or in tandem with other Brickstream sensors, Brickstream 3D+ provides unmatched flexibility. In addition, remote device configuration and management via an integrated web interface or, optionally, using the Brickstream Device Manager software allows for rapid deployment and reduces total cost of ownership.
Employee Filtering: Count your customers, not your staff
For truly accurate sales conversion metrics, the Brickstream Employee Filtering feature allows you to count your customers separately from your employees. This is ideal for environments where excellent customer service includes: 1) staff moving in and out of stores; 2) greeters welcoming customers; 3) the presence of security guards; and 4) and in luxury stores with lower traffic where each customer is significant.
Two lens are used to capture 3D video. The height, direction, mass and velocity of people and objects in the field of view are extracted and used to identify people (and groups moving together, such as families) from the background and from objects such as strollers and shopping carts. This “track” of behavior information also includes a time/date stamp. Together, this track tells a powerful story – an adult (alone, with children or in a group) has entered the space at a specific day/time, from a particular direction and is moving at a known speed. Armed with this information, the manager of the space, such as a retailer, can improve the visitor’s experience – wait time in a line, for example.
The Brickstream 3D+’s integrated Wi-Fi and BLE supplement the traffic and in-store analytics data by providing detailed data on Wi-Fi enabled devices in or near the store site for enabling metrics such as passerby traffic, shopping duration, new vs repeat visits, multi-store visits and offline marketing campaign attribution.